"Unlike professional lines, our market segment is focused on a large consumer audience. This is the reason why we localize our product information in the language of our customers. When it come to cultures, EMEA is really rich with more than 24 different languages to adress! One of the other features of our business comes from the strong competitiveness and dynamism of our market: we renew our entire range of products every two months.

Eight years ago, when the consumer PCs HP arrived in Europe, we where only adressing France and UK with a dozen products. Since then, our growth has been phenomenal: today we sell 300 products in 20 countries (13 different languages). We are able to cope with specific culture requirements like french-Belgium and countries with multiple languages like Switzerland (french, Italian and German).

The most incredible is that the size of our team has not changed! HyperObjects gave us the tool to manage our product information with great agility. Without their help, we could never growth in such manner with the same team size. "